CHOOSE CASH
College students are carrying record-high credit card balances. The average undergraduate student carries $3,200 in credit card debt, while the average graduate student now carries $7,800 in credit card debt, which is up 60 percent from recent years. This campaign reminds students of the real cost of credit and rewards them for choosing cash.
BRAND EXTENSION
Branding this movement of cash over credit was the first step,
and from there Choose Cash was born.
ON-CAMPUS EXPERIENCE
Posters on college campuses emphasize the credit versus cash price of an item.
MOBILE EXPERIENCE
Mobile was an obvious choice when talking to college students and
young adult trendsetters who don’t leave there phone behind.
