Vanderbilt University needed help navigating alumni, students, and fans coming off sub-par seasons in multiple sports. The objective was to develop an overarching campaign, redefine what it meant to be a Commodore, and drive ticket sales.
“THIS IS A GAME CHANGER” became our rallying cry and our tagline.

The traditional use of a cover photo was redefined by creating an experience to draw attention and to introduce the key players.

Banner ads are boring. To get the attention we created ‘Blocked Shot’ an interactive banner ad that helped the average Joe feel like they’re going up against a Commodore in a 1-on-1 matchup.

Even traditional newspaper ads got a taste of the new energy.
Co-concepted with senior creative team.